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About us

My name is Tyler Matterson, I am a mum to a beautiful girl named Charli,

we live on the NSW Central Coast. Being bored of my day to day job I wanted to start my own business, so we set off on a journey in children’s clothing. That didn’t go to plan so in early 2014 we started Chasing Charli. Chasing Charli was to provide the everyday woman with affordable yet fashionable, on trend pieces. We started off with a small facebook page, suppling to family, friends and people around my area out of our garage. Word got out and we started doing markets weekly, from Glebe markets, Kirribilli markets and all the way to markets in Newcastle and Hunter region.


We then opened our first store in Umina Beach in 2015 after having a stall at the 2015 Royal Easter Show. We have since expanded and moved into a bigger store still located on the NSW Central Coast in Umina Beach.  

We have now added worldwide shipping to our website. 

We have many more exciting things planned for the future of Chasing Charli that we just cant wait to share with everyone. Keep your eyes peeled on our social media platforms.





Instagram: @chasingcharli_


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